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Wolff Set to Divest Shareholding Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to record-breaking success in F1

Toto Wolff is in final negotiations to offload part of his shareholding in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6 billion – a record for a Formula 1 squad – after the McLaren team were valued at £3.5bn in a change of corporate structure in September.

Wolff, who owns a 33% stake of the Mercedes F1 operation, plans to divest a stake approximately 5%.

Wolff, aged 53 will remain as team principal and CEO if the sale goes through.

Ownership Breakdown

Remaining partners in Mercedes F1 are Mercedes and industrial group Ineos Group, who both hold a third of the enterprise.

A Mercedes spokesperson said: "We are providing no comment on the matter. The governance of the team will remain unchanged, and all three partners are fully committed to continued achievements of the brand in Formula One."

Financial Growth

This arrangement would represent a significant increase in value of the Mercedes team since Ineos Group bought its share for £208 million in 2022.

This surge reflects the expansion in market values of F1 teams recently as a consequence of the increasing appeal of Formula 1 around the world.

This trend was evident with the success of the F1 movie featuring Hollywood star Brad Pitt, which was released in summer 2023 and earned more than $630m (£458 million) at the box office.

The film represents the actor's top-grossing film and the highest-earning sports film ever released.

Present Standings

The Mercedes team are runner-up in the team standings, behind McLaren, with three Grands Prix left this season.

Mercedes' primary racer British driver George Russell has won two of the 21 grands prix so far and is fourth in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a unprecedented eight consecutive team titles and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

The writer

Phillip Bryan

Elara Vance is a tech journalist and innovation strategist with over a decade of experience covering emerging technologies and digital trends.

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