Users will soon have a new feature that allows them to reduce the volume of artificial intelligence-produced videos appearing in their timelines. This initiative comes as the service announced that it presently contains more than 1 billion AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a global rollout. This development comes amid a rise in AI content, driven by new video-generation tools.
AI Proliferation Online
It has been noted that nearly a tenth of the quickest rising content creators on another major platform exclusively feature content made by AI. A considerable share of this content is classified as “AI slop”, a phrase for inferior, factory-style content that is typically nonsensical or bizarre.
Our research shows that a lot of users like content created using AI tools, from AI artwork to informative clips, and we aim to offer the community the ability to see more or less of that, depending on their own likes,” commented a company executive.
AI on the Platform
The service shared that there are now 1.3bn videos on its app tagged as made with AI. In total, over 100 m pieces of content are added to the service daily, making clips made by AI a minor part of its overall inventory.
Customizing Your Feed
Members will be capable of limit or boost the amount of AI content they see by using the “manage topic” feature in the app and choosing AI-made media. Further subjects that are already be adjusted under the filter cover politics, clothing, cosmetics, and movement.
Platform Guidelines
The platform’s guidelines mandate users to identify “realistic” artificially created content, and it prohibits malicious AI impersonations of celebrities or emergencies. Any believable AI video that is not labeled can be deleted under its community policies.
In addition, the app will now apply an AI-generated watermark to content created with its built-in AI features, or detected by an industry-wide initiative for spotting content made by AI. This step is designed to stop users from seeking to evade the disclosure requirement.
Responsible AI Funding
TikTok is furthermore establishing a two million dollar awareness program for professionals and organizations to create learning resources about using AI responsibly. This project will support charitable organizations specializing in educating coding and technology.
Moderation Strategy
The platform has justified its moderation strategy, following debate over intentions to cut jobs for numerous content moderators in the United Kingdom. The company is planning to cut hundreds of positions in its user protection division in its British office, with labor groups and online safety experts expressing worry that humans are being replaced by automated systems.
A trust and safety lead clarified that human moderation would still have a role, but automated tools can safeguard staff by eliminating the most graphic content prior to it has to be seen by humans. TikTok stated a significant reduction in explicit and harmful content handled by content reviewers over the last 12 months due to intervention by its AI tools.
It is vital to combine people and machines to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s very important to reduce exposure to harmful content as swiftly, which is the area in which a significant AI assistance is making a difference process content quickly.”
